Branding / Brand Refresh
Shohei Juku Aikido Canada is a Non Profit Organisation.
Shohei Juku Canada (formerly known as Pacific Aikido Kensankai) was established to promote the art of Aikido as practiced by Morito Suganuma Sensei (Aikikai 8th dan). Shohei Juku Canada represents the Canadian branch of Suganuma Sensei's organization which is based in Fukuoka, Japan.
In addition to offering Aikido classes to all levels of interested students, our dojo hosts a yearly seminar with Suganuma Sensei in Vancouver.
Every journey has a story, and I am delighted to share my involvement with you.
The opportunity to be creative to deliver a transition to their brand is beyond gratitude. Being able to create these changes and represent a fresh and simple approach look to reach our members and also other audiences has been a great journey. Working together with the Chief Instructor is an honour for me to understand and deliver the vision of the messages through all these deliverance.
Produce a monthly newsletter for our members and non-member audiences, which delivers updates about the dojos, the practice, moments and some announcements.
Due to a pandemic in 2019, Powell Street Festival was cancelled. Shohei Juku has been participating in the festival for over a decade.
As our involvement is important, the festival committee organized a wonderful idea of an online telethon for all participants. This opportunity immediately gave me the idea to introduce a video promo for the club.
With collections of pictures and videos during our annual seminar, I put together a simple and direct message of a video presentation of the club.