“A burger
without sauce
is like a hug
without a squeeze.
So we make
ours messy.”
Project
Notes
Looking into sunrise colours, local produce, breweries, diversity of the community, and family.
Results
Our logo, “The Loft Saucy Burger," includes a graphic of a burger that will replace the letter “O” to show our service, and the word “Saucy Burger” is the statement that we are focused on the sauce as much as for the burger.
About
the LOFT
Emphasizing the architecture of Old Hastings Sunrise, the name "The Loft" reflects the area's rich history. The concept is to maintain a vibrant community that celebrates its diverse heritage, including mill workers, dairy farmers, and loggers. This space aims to provide a place for local business owners to enjoy meals that remind them of home.
In addition, the area became a popular residential development between 1st Avenue and Renfrew shortly after World War II. The convenient shopping areas, community centres, and parks serve as valuable assets for new homeowners and immigrants, allowing them to grow and engage in local activities.
the Brand
Colours
0, 72, 100, 1
53, 0, 96, 0
0, 72, 100, 1
0, 40, 100, 1
0, 89, 93, 0
92, 28, 100, 24
27, 68, 94, 45
Annual Report
Advertising
